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The books of Dr. Manuel Ávalos

Resilience, innovation and leadership — in book form. Each work distills years in the trenches at IBM, on stage, and over marathon kilometers.

Latest release
The collection

All titles

A growing library: published works and the ones on their way.

The Marathon of Life® Available

The Marathon of Life®

★★★★★

Overcome your fears, endure the pain, cross the finish line.

LID Editorial · 2025

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coming soon
Coming soon

Disruptive Innovation
MID [3+6=10]®

From curiosity to organizational impact.

WAS Editorial · 2026

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What readers say

Reviews from those who've read them

★★★★★

Manuel shares the experiences of his professional career and as a marathoner. A must-read for anyone looking to begin this path, with the closeness of someone who has lived it firsthand.

Isabel Guadalupe Oropeza VázquezElite athlete and marathoner · Tokyo 2025 World Championships
★★★★★

It brings down to earth concepts that often stay as pretty phrases: purpose → habits → metrics → learning. A guide to move forward with strategic calm and measurable results.

Guillermo González PimientoLinkedIn Top Voice · Human To Human Hub
★★★★★

Running 35 marathons and sustaining a 33-year career at IBM doesn't happen by luck, but with discipline that's out of the ordinary. Manuel is living proof that consistency is also a form of genius.

Yami Almaguer GilAuthor of Customer Service vs Customer Experience
★★★★★

It invites you to run with your heart, to turn exhaustion into purpose and every fall into a new starting line. The finish line is not at the end of the road, but in every step.

Juan José CampuzanoFaculty Leader · Maxwell Leadership
Dr. Manuel Ávalos
The author

From the lab to the page

Dr. Manuel Ávalos is an IBM Master Inventor with 20+ patents and 33 years at IBM, an international speaker, Maxwell Leadership Certified and a marathoner with 35+ races. He writes from experience: the inventor's mind and the runner's discipline, turned into books that help people and organizations grow with intention.

Start reading

Start with The Marathon of Life®

Overcome your fears, endure the pain and cross the finish line. $400 MXN with shipping included.