From the inventor with 20+ patents to the starting line of the world's great marathons
The Marathon of Life® gathers the lessons that took Dr. Manuel Ávalos from the innovation lab —with more than 20 patents— to the starting line of the world's most demanding marathons. A book about resilience, purpose and discipline to sustain long-term goals, turn every fall into learning, and live with intention.
$400 MXN · shipping included · Print edition · LID Editorial, 2025
Moments from the launch and the book signing at FIL Minería — and messages from readers already transforming their lives.
Not pretty phrases: a system for introspection and execution, kilometer by kilometer.
The why that sustains every kilometer, even when it hurts.
Weekly routines that become character and stop depending on mood.
Move forward despite fear, instead of waiting for it to disappear.
Turn fatigue and stumbles into a new starting line.
Honest metrics to progress without obsessing over the result.
Sustain long-term goals with strategic calm.
The runner's discipline applied to creativity and work.
Arrive with purpose, without losing your humanity along the way.
Overcome your fears. Endure the pain. Cross the finish line!
The Marathon of Life®
Manuel shares the experiences of his professional career and as a marathoner, where he applies this philosophy that has led him to success. A must-read for anyone looking to begin this path, with the closeness of someone who has lived it firsthand.
This book brings down to earth concepts that often stay as pretty phrases. It hands you a simple map: purpose → habits → metrics → learning. A guide to move forward with strategic calm and measurable results, without losing your humanity.
Running 35 marathons and sustaining a 33-year career at IBM doesn't happen by luck, but with discipline that's out of the ordinary. Manuel is living proof that consistency is also a form of genius. Every page reflects the temper of someone who moves forward to leave a mark.
This work invites you to run with your heart, to turn exhaustion into purpose and every fall into a new starting line. The author reminds us that the finish line is not at the end of the road, but in every step we take with faith and resilience.
$400 MXN · shipping included · Print edition · LID Editorial, 2025. Available on Amazon, LID Editorial, Mercado Libre, Gandhi Bookstore or WhatsApp.
Coming soon: Disruptive Innovation MID [3+6=10] — WAS Editorial, 2026.
